Google Enters the World of Emergency Notification

Google has launched an Emergency Planning / Crisis Response project known as Google Public Alerts.  According to Google, the platform is designed to bring you relevant emergency alerts when and where you’re searching for them. Providing public alerts in a mass format allows affected individuals and companies to respond as necessary to protect life and property.

Google Public Alerts is a project of the Google Crisis Response team, supported by, which uses Google’s strengths in information and technology to build products and advocate for policies that address global challenges.

Although still in its infancy, tools such as the Google Public Alert, allow individuals to identify hazards in their particular area and react accordingly.  Currently, the public alerts mainly cover those in the US, however, plans are in place to add international content as reputable agencies agree to participate. To bolster the numbers and details of localized alerts, Google hopes that local emergency management agencies will align with the search engine and allow them to post updates. Google outlines steps for agencies to that would like to be included to disseminate local emergency data in the right format.

Google states that “We want to make it easy for people to find critical emergency information during a crisis through the online tools they use every day. By incorporating public alert data from authoritative sources into Google Maps, we aim to simplify the process of searching for emergency information.”

Be sure to add Google Public Alert to your list of bookmarked sites:

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